Clear Aligner Technique

Client
Dr. Sandra Tai, BDS, MS
Product
Webflow Responsive Website
Role
Design Consultant, Developer
Tools

(tLDR version)

Project Overview

Dr. Sandra Tai is one of the leading experts in the revolutionary technology of orthodontic clear aligners. She is a well sought-after international speaker and educator in the dental field. Her textbook on clear aligner technique has been translated into 9 different languages for dentists and orthodontists all around the world.

The Challenge

Each international version of the book has a different source for online purchasing in various countries. A centralized website was needed to gather all the sources in one place for easy access, while showcasing the textbook in a simple and concise manner in order to promote sales.

The Solution

A one page design layout is used in order to present the contents and benefits of the textbook in a sequential manner. The video provides a beautiful way to showcase the textbook in a refined brand setting. Micro interactions create a more immersive experience as the user navigates through the contents and finally reaches the section to access all the international translations of the book for purchase.

Services

Content Strategy | Video Production | Wireframing | Webflow Development

Visit Website
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The Scope

Project Background

The Problem

Goals

More details coming soon...

The Design Process

Research & Findings
Design Planning

Prototyping & Testing

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