Dr. Sandra Tai is one of the leading experts in the revolutionary technology of orthodontic clear aligners. She is a well sought-after international speaker and educator in the dental field. Her textbook on clear aligner technique has been translated into 9 different languages for dentists and orthodontists all around the world.
Each international version of the book has a different source for online purchasing in various countries. A centralized website was needed to gather all the sources in one place for easy access, while showcasing the textbook in a simple and concise manner in order to promote sales.
A one page design layout is used in order to present the contents and benefits of the textbook in a sequential manner. The video provides a beautiful way to showcase the textbook in a refined brand setting. Micro interactions create a more immersive experience as the user navigates through the contents and finally reaches the section to access all the international translations of the book for purchase.
Content Strategy | Video Production | Wireframing | Webflow Development